Close-up of a latte in a cup with latte art, on a wooden table with a keyboard and a hand in the background, with the words 'THE DAILY GRIND' overlaid.

The Daily Grind is a speciality coffee shop for those who value good tasting coffee, a hard core vibe, and want to get sh*t done.

Deliverables

Brand Strategy & Personality
Brand Identity Design
Packaging Design
Menu Design

THE BRIEF

The Daily Grind is a speciality coffee café built for the misfits, makers, creatives, and early risers who refuse to settle for ordinary.

The goal of the branding was to position The Daily Grind as a destination for those who get sh*t done. The brand needed to feel unapologetically bold, edgy, and full of personality.

The visual identity was designed to turn grabbing a coffee into an experience and a personality, with a distinctive creative direction that could translate across the café environment, packaging, signage, and digital touch points.

Barista wearing a white shirt with a cheetah graphic and the words 'Rebellious Coffee' standing in a dimly lit indoor space with a warm yellow light in the background. They are facing away from the camera.

THE SOLUTION

Text that reads 'The Daily Grind Rebellious Coffee' with a black and white illustration of a fierce-looking leopard head. There are three examples of the logon variations.

We created a distinctive visual identity that feels raw, energetic and rebellious, by combining bold typography, a punchy colour palette, and expressive graphic elements to give the brand its own unmistakable attitude.

The identity was designed to turn the everyday coffee run into an experience, creating a brand that feels as strong and characterful as the people it serves.

Person wearing a black hoodie and a coffee pouch with The Daily Grind logo on it, standing in a coffee shop or kitchen environment.
Hand opening a white box of donuts with a label that says "Indulgence With Bite" and displays The Daily Grind logo.
Espresso being brewed into a cup with The Daily Grind brand mark on it, under a coffee machine spout.
A white disposable coffee cup with The Daily Grind logo on it, placed on a light-colored textured surface near a shadow.
Stack of white disposable cups with The Daily Grind logo on the front, placed on a countertop with a pile of coffee beans in a coffee shop or café setting.
Barista wearing a white shirt with a cheetah graphic and the words 'Rebellious Coffee' standing in a dimly lit indoor space with a warm yellow light in the background. They are facing away from the camera.
Smartphone displaying The Daily Grind coffee menu with options like espresso, double espresso, americano, cappuccino, latte, mocha, and prices in euros, placed next to a cup of coffee on a saucer. The Daily Grind logo is at the top of the menu.

READY TO TELL YOUR STORY?

Are you ready to work together to turn your business into a brand? Fill out the quick enquiry form below and pick a date/time that works for you for our introduction call.