Logo for 'SMARLEY Projektmanagement' with green background, bold black text, and pink banner with cursive black text.

Smarley is a German renovation consultancy company on a mission to redefine how the renovation experience feels.

Deliverables

Brand Strategy & Personality
Brand Identity Design
Illustrations & icons
Business Cards

Renovation is often a stressful, confusing and overwhelming experience. But what if it didn’t have to be? What if you had a service that could build and design your dream home, inside and out?

Smarley is a German consultancy company on a mission to redefine how renovation feels. They combine an engineering mindset with a passion for interiors to help people create homes they truly love, without the overwhelm. They don’t sell construction services. Instead, Smarley offers complete, independent project coordination. Every decision is transparent, every process open, and every outcome guided by your best interest.

THE BRIEF

Green trash can with yellow writing placed on rocky ground near a concrete wall section.

THE SOLUTION

We needed to stand out against Smarley’s competitors whilst keeping true to their values. Our research showed that the renovation industry is saturated in stereotypical logos, such as thin lines and buildings, and heavily relies on minimalism. To avoid this, we created a unique brand mark that highlights Smarley’s core services, creative interior design and exterior builds.

To highlight Smarley’s fun and open personality, we ditched the minimalist look and created a custom vibrant colour palette.

We also created brand illustrations and icons to support the brand across print, social and web.

A logo with a green background featuring a stylized lime green measuring tape forming the letter 'S' at the top, followed by the word 'SMARLEY' in bold lime green font, and a pink ribbon below with the phrase 'Projektmanagement' in cursive black font.
Graphic displaying three tools and their qualities: a lime green floor plan with keywords 'structure, openness, precision', a dark green pencil with words 'creativity, design, innovation', and a dark green measuring tape with words 'balance, precision, expertise' on a light green background.
Person wearing a yellow safety vest with reflective stripes and the name 'Smarley' on the back, facing away from the camera.

READY TO TELL YOUR STORY?

Are you ready to work together to turn your business into a brand? Fill out the quick enquiry form below and pick a date/time that works for you for our introduction call.