One service. One promise. Zero confusion.

BUILDING BUSINESSES INTO BRANDS

We create strategic brand identities for ambitious businesses that are ready to build something bigger.

How It Works
Let's Work Together
Desert landscape
Desert landscape
Ocean coast
Desert landscape
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Brands designed for the |
Close-up photo of Aisling's cannabis menu page, showing a list of cannabis strains and edibles, held in a wooden frame on a wooden surface.
Close-up of Smarley's branded construction hard-helmet, resting on gravel next to a concrete wall.
A closed laptop with red, pink, and blue Soul Circle stickers on top, next to a white bowl with grapefruit slices on a wooden tray and a white mug with hot beverage on a gray fabric surface.

HOW IT WORKS

Amy's black dr Martens propped up on the desk, computer screens displaying design work, color swatches, and decorative cacti on the desk. The background shows a monitor with a "little divil" logo and a wall with posters.
Image for D-I-V-I-L-S process, with the word 'DISCOVER' in bold white letters on a black background and a red design element.

When you fill out the enquiry form, we’ll book in a free, no commitment enquiry call to learn about your business and if we’ll work well together

Image for D-I-V-I-L-S process, with the word 'INSTIGATE' in bold white letters on a black background and a red design element.
A smiling woman with short ginger hair, wearing a newspaper print shirt, sitting at a desk with a laptop covered in stickers, a pink mug, a pen, and a notebook. A cat is perched on the back of her chair behind her.
Image for D-I-V-I-L-S process, with the word 'VISION' in bold white letters on a black background and a red design element.

If we’re happy to work together, I’ll send you a proposal with the project scope, timeline and investment.

Person working on a laptop at a desk, screen displaying a section titled 'Your USP' and examples including Netflix and Ben & Jerry's.
Image for D-I-V-I-L-S process, with the word 'IDENTITY' in bold white letters on a black background and a red design element.

We’ll hop on a brand strategy workshop call to learn direct your business and create your strategy. From that strategy, I’ll present your brand’s proposed creative direction

Person illustrating a cheetah on a tablet with a stylus, sitting at a desk with a sketchbook, a pink mug, a soda can, and small cactus decorations.
Text reading 'LAST CALL' in bold white letters on a black background, with a stylized red and black letter 'L' on the left.

From your creative direction, we’ll create your logo suite, visual identity, and brand assets. This includes everything from the basics: logos, colours, typography, and guidelines, to the add ons: illustrations, packaging, etc.

Person holding a fan deck of Pantone colour swatches with shades of yellow, green, and blue, in front of a laptop displaying a logo.
Bold text saying 'SIGN OFF' in red and white letters on a black background.

This is an optional revisions and amendments phase where we make tweaks to your new identity to make sure we bring your vision to life.

A woman with red hair holding a pink mug, winking at the camera in an office setting.

Once we’re all signed off on your brand identity, I’ll send all your files in neat, organised folders with a handover video to help you launch your new brand!

The Little Divil

HELPING FOUNDERS TELL THEIR STORY

Hi there, I’m Amy. A brand designer and cat mam from Ireland. For nearly a decade I’ve been helping purpose-driven businesses stand out by shaping their story through visual storytelling.

Whether you are starting from scratch or outgrowing your current look, I can transform your business into a brand that people recognise, remember and trust.

How It Works
Let's work together
A woman sitting at a desk with a laptop covered in colorful stickers, a pen, a notebook, and a pink mug, with a tabby cat walking on her chair back, in a room with wall art.

Reviews

  • Working with Amy was effortless, professional, and honestly inspiring. She asks the right questions, challenges your thinking in the best way, and delivers results that elevate your entire business. I now feel 100% aligned with my brand. I would recommend her to anyone who is not just looking for “a nice design”, but for a brand that truly represents who they are."

    — Sarah, Founder of Smarley

  • “Amy was absolutely fantastic throughout the entire rebrand process. She was patient and thoughtful and constantly went above and beyond in bringing my vision to life. I can now confidently say I have a brand I am proud of and genuinely feel connected to."

    — Kristina, Founder of Kay’s

  • “Working with Amy I got exactly what I needed! I am so excited to share my new brand identity with my audience. She understood the direction needed for my Soul Circle. I cannot explain how happy I am with the results of this brand identity."

    — Rachael, Founder of Soul Circle

Things you might be wondering…

  • We offer a full range of branding services designed to help your business build a strong and memorable identity. Our core branding deliverables include a logo suite, colour palette, typography, brand strategy and brand guidelines.

    We also provide branding for a variety of marketing materials such as custom illustrations, packaging and signage, to ensure your brand remains consistent across every touchpoint.

    For businesses that require ongoing creative support, we also offer flexible retainer packages tailored to your needs.

  • Simply just click the ‘Book an enquiry’ button and fill out the form. From there, you’ll be directed to a calendar to book in an introduction call. This is a no-commitment, free call to discuss your business needs and how I can help. If we’re happy to work together, we’ll continue with next steps.

  • Sure! AI can create something fast for you, but at a hidden cost. Quick design is cheap but not something built for you.

    Think of it like buying a t-shirt. You could get a €5 tee that doesn’t sit well, lasts for 10 washes and eventually you’ll have to buy another one, or you can invest in a €40 cotton tee that is high quality and lasts for years.

    At Little Divil, we focus on the strategy, the personality, and creating a brand that actually speaks for your business, rather than a cookie-cutter solution.

  • You can reach us anytime through our enquiry form or email me at amy@littledivil.com

  • Every brand has a story, and we’re here to uncover it and let it speak through your branding.

    At Little Divil, every brand identity is crafted through strategy, rooted in heart and is unique to you. I’ve worked with clients from all across the world to help tell their story visually so their business speaks for them.

  • We’re creating your story, which means this will be a collaborative process. I’ll be checking in with you at each stage to ensure you’re happy with the creative direction.

  • Great question! But it’s impossible to answer without knowing your deliverables, budget and timeline first. When you enquire, you’ll be asked to book in a free consultation call to chat about these and see if we’re the right fit. After the call, I’ll email you quotes that fit your budget, deliverables and timeline.

  • Projects typically last between 6–10 weeks depending on the scope and deliverables we’ve outlined.

    If you have a tight deadline, we can try to accommodate this.

READY TO TELL YOUR STORY?

Are you ready to work together to turn your business into a brand? Fill out the enquiry form and pick a date/time that works for you for our enquiry call.