Logo for Aisling's Dispensary & Cafe with a stylized cannabis leaf in a vase, over a blurred interior of a cozy cafe with wooden tables, chairs, a sofa, potted plant, and wall art.

Imagine if Ireland opened its first cannabis dispensary. Welcome to Aisling’s - a more informed, approachable and social way of experiencing cannabis.

Deliverables

Brand Strategy & Personality
Brand Name
Brand Identity Design
Store Design
Packaging Design
Menu Design
Illustrations

THE BRIEF

As this is Ireland’s first legal cannabis dispensary, it was important that we shaped this right to fit the Irish culture. We needed to break the stigma and stereotypes surrounding marijuana and make the experience feel as culturally acceptable as purchasing a bottle of wine or an artisan coffee.

Aisling’s target audience are 25-55 year old cannabis-curious, inexperienced individuals. So we needed to ensure each brand point is easy to understand for first time users.

A rolling tray with 'Aisling's Dispensary & Cafe' logo with a cannabis bud and a cannabis leaf in the background.

THE SOLUTION

Aisling’s brand identity needed to break cannabis stereotypes. We avoided clinical styles that made people feel like they needed a prescription, and hallucinogenic imagery that feels like an Amsterdam coffee shop.

We created a space in the middle, inspired by the rise of speciality cafes in Ireland.

We created elegant cannabis leaves that mirrored a bouquet and added the vase to give a homely, warm essence to the brand.

The two leaves are shaped both up and down to symbolise duality of cannabis as being both a drug that helps you uplift and restore.

Vertical logo for Asling's Dispensary & Café featuring a drawing of a vase with two stylized cannabis leaves, set against a beige background with the text '2035 Aisling's Dispensary & Café Dublin'.
Interior view of Aisling's dispensary with white tiled walls, three large posters with white text and graphics, black track lighting, and a wooden counter with potted plants and cups.
Menus for cannabis products and food & drinks on clipboards, with a stack of pancakes topped with syrup, strawberries, blueberries, and blackberries in the foreground.
Five pre-rolled cannabis joints tubes with different brand packaging designs on a peach-coloured background.
Close-up of a cannabis menu on a wooden stand, listing different cannabis strains and edibles, with a background of green foliage.
A small brown glass dropper bottle with a dark green cap and a green label featuring a white leaf design and the text 'Aisling's Dispensary'.
A glass window with a decorative design of a potted plant with tall grasses, the window reflects the cloudy sky and nearby buildings, and has the name 'Aisling's' along with details about the dispensary and cafe.
A glass jar filled with dried cannabis buds placed on an Aisling's branded maroon tray. The tray is on a beige fabric surface.
A brown dropper bottle with Aisling's black brand packaging for the 'cherry noir' flavour, next to its black cap.
A waiter wearing an Aisling's branded t-shirt featuring the cannabis leaf logo on the back, standing at a cafe counter with other people around, and sunlight coming through large windows.
Three colorful packages of cannabis products from Aisling's Dispensary & Cafe with labels indicating different strains: Golden Hour, Beginner's Bliss, and Cherry Noir, against a peach background.
Close-up of a smartphone screen displaying text that reads "Welcome to a new kind of experience" with Aisling's brand mark at the top left of the iPhone screen.
A black bag of Cherry Noir cannabis product from Aisling's Dispensary & Cafe with beige labeling and a stylized cherry and leaf illustration.
Outdoor lounge chair with a beige fabric cover, featuring a logo with a star and palm trees, and the words 'Aisling's' written underneath in red, positioned on a wooden deck with plants nearby and a white wall in the background.
A digital menu board displaying a menu with categories: Pre-Rolls, Weed Pouches, Vapours, and Edibles at a dispensary. The menu items include various flavors and prices, with descriptions of each product.

READY TO TELL YOUR STORY?

Are you ready to work together to turn your business into a brand? Fill out the quick enquiry form below and pick a date/time that works for you for our introduction call.